From Madonna to Post Malone, many famous musicians have taken to the NFT space, whether by snapping up blue-chip assets or launching their own projects. The latest member of this exclusive club sees country star Lee Brice, embarking on a new partnership with innovative NFT platform Selfie.Live.
This partnership will allow Brice’s fans to capture memories with him as he goes on tour.
Making Music Memories with NFTs
Selfie.Live works by letting fans snap and upload selfies with celebrities to the partnered app. In return, those deemed worthy get a signed photo as an NFT that allows them to immortalize encounters with their favorite stars.
Hey y’all. We’re gonna try something out this weekend. Watch the video for a full description..
Download the @Selfiedotlive app, send me a concert photo, meet & greet pic, or selfie and I’ll sign it and send it back to a winner as a one-of-one digital collectible.
— Lee Brice (@leebrice) June 8, 2022
With Brice’s participation, fans can have him sign their selfies by using the app, which is available on both the iOS and Google Play stores. Not only is this a way for fans to connect with the country singer but this partnership also stems from a heartwarming story.
During a bout of writer’s block, Brice and two songwriter friends encountered an Uber driver dressed as Santa Clause, which inspired his song “Santa Claus Was My Uber Driver.” The driver in question eventually uploaded his selfie to the app and it was turned into an NFT and then auctioned on OpenSea.
This tremendous collaboration marks just the beginning of an ongoing project, as the app intends to partner with even more celebrities in the future.
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Image credit via: Twitter
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Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has appeared on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.